Our Specialisms
Pay Per Click (PPC) marketing is most commonly managed via platforms such as Google AdWords, since Google accounts for over 90% of all UK searches. The beauty of Google is that it caters for advertisers wishing to schedule their campaigns, and target their ads to different languages, locations, networks or devices. Over the years we've developed a rigorous system for optimising all of these variables, such as adjusting maximum CPCs (Cost Per Clicks) depending on the hour of day and day of week.
By building campaigns targeted to specific networks, there is a direct comparison between performance for paid search and display activity, of which remarketing is the most obvious example. With searches on mobile devices in full bloom, it is important to create separate campaigns for mobile ads to easily monitor and optimise performance.
As well as performing the above for you, we will also research mobile-specific keywords with the most profitable CPCs and ensure the entire process is made accountable by reporting on all available statistics. As you appreciate there are numerous metrics and settings to get right in order to get the best results so that's why it's worth hiring experienced PPC gurus to get everything bang on!
